THE SECOND DECISION
Hennessy x Lebron James
On the eve of his 23rd basketball season, Lebron James and Hennessy revisit a pivotal moment in his legendary career - with a twist. In “The Second Decision.” The icon steps into the spotlight once again to announce a bold new move that’s all about celebration and connection. A creative reunion and shared legacy come together in a moment made to unite/delight fans the world over.
WATCH HERE
Director: Nick Heller
Production Company: Mssng Peces
Edit: Hiro Ikematsu
Color: De Grot
/VFX/Finish: Joint Amsterdam
SFX: Raj Sound
Music: DeepCuts
Agency: Wieden+Kennedy










