NIKE NBA 75TH CITY EDITION JERSEYSA campaign to honor the first 75 years of the NBA and inspire the next 75.

To celebrate the iconic 75th Anniversary of the NBA and showcase Nike’s exclusive City Edition Jerseys, Something Special Studios created a campaign playing off of the art direction for the season, the diamond. Together with Nike, SSS worked to create assets that would showcase the past and present of NBA teams, as well as the unique features of each City Edition Jersey.