︎ AirPods Pro

Now with Active Noise Cancellation, Transparency Mode and a customizable fit for all-day comfort. Apple launched a dynamic campaign for the release of AirPods Pro. The print executions incoportated larger than life retail installations, street art and digital projections to reveal the new product.

This campaign release marked a first for the brand – introducing a massive product outside of an Apple keynote event.

Ad Age // Ad Week // Business Insider